For the Speed Mentoring project, my client asked to help him update the logo for this concept he has in mind for the future. This project includes the process in which we created the logo, and multiple collateral in which we expand the brand of Speed Mentoring, and an introductory video explaining the concept of the channel to new viewers and subscribers.
Storyboards
Rebrand and Process
For this project, my client tasked me to create or more like modify a logo he had for a concept for a future channel he is working on. The name of the Youtube channel is going to be called Speed Mentoring, and his vision for it is to be used as an inspirational and professional development coaching channel. What separates Speed Mentoring from other content is it's rather than being long videos, my client plan is for it to be a more casual, and faster way to educate and help people on their lives by helping new watchers into the door of professional coaching, and providing new insight to people already in the world of coaching.
Old Logo and Concepts
My client presented me with this logo, he explained to me that overall, he wanted the logo and brand to have more "Personality" as he said. He stated that he wanted to keep similar format and to make the logo more inviting and not as plain or clean as the previous version.
When conceptualizing with my client he stated that liked the concepts shown to him but preferring to not have a logo with the text fully capitalized and respect the original logo structure with Speed on top and Mentoring on the bottom. Overall, he stated that he liked the look and preferred the look of the Sans Serif version and instead of having the speed waves at the start he wanted to try and se how would they look in the e's instead of the S.
Final
At the end, this was the iteration that my client decided to be final, with Speed Mentoring now using a clean sans serif typeface still looking professional and clean while looking more modern and inviting with the speed wave forms on the E's.
