This work is a commercial for a coffee brand called Pinacate Coffee, inspired by Mexican coffee as well as Mexican culture Pinacate is all about ethical coffee growing to support the indigenous Mexican communities that grow coffee and show the beauty and how delicious Mexican coffee can be.
Storyboards
The Vision
Originally the concept of Pinacate coffee was going to be a coffee shop, a place where similarly like the brand people would sit down and enjoy coffee that comes from Mexico and their different regions. As it evolved Pinacate became more involved with nature and the coffee industry not only in Mexico but the world, learning about the volatility of the industry Pinacate made it's mission to support the the nature and the Mexican farmers that grown their delicious coffee. But, why Pinacate? Although coffee is more associated with the more cooler and humid regions of Mexico, the Pinacate comes from the region of Sonora a desert and arid state, and although it sounds contradictory, the Pinacate national reserve is a beautiful place that thrives with nature and beautiful volcano, represented by two peaks with the sun rising a representation of the nature of the arid state of Sonora.
Mock Ups
